Promotes products or services on social media networks including Facebook, Instagram, Twitter, and LinkedIn. SMM uses content production, engagement methods, and targeted advertising to raise brand awareness and encourage customer involvement.

Google's paid advertising platform helps businesses to develop ads that target certain keywords. These ads are displayed on Google's search results pages and other sites in the Google Display Network, assisting in driving targeted visitors and increasing conversions.

A paid advertising service on Facebook that helps businesses create targeted ads based on user demographics, interests, and behaviors. Ads can appear in user's news feeds, stories, or on the right-hand side of the Facebook interface, aiming to enhance brand visibility and drive engagement.